Interviews: Tara Kapur reflects on what leadership looks like — both in how brands speak, and in who gets to shape that voice. She is also a juror for Social Samosa's Superwomen 2025.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

When you have all the data you need to target consumers based on the context in which they're consuming, you can move your focus to other important parts of the campaign—like creative. We shouldn't ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...