All these innovations converge in the Laundry 5.Zero model, the first denim‑finishing plant to guarantee zero pollution.

Popular Turkish influencer Türkan Atay, known for her Urdu-language content and massive following in Pakistan, has publicly accused renowned designer Maria B of failing to fully compensate her for a ...

Shop key pieces from Black and BIPOC designers before the Costume Institute’s spring 2025 exhibition opens on May 10.

Trade & Development Authority of Pakistan's (TDAP) annual fashion show was held in Lahore on Thursday with a total of eight designers setting trends for this year's bridal, formal and party outfits.

With reality TV gaining momentum in Pakistan, a new show is hoping to shake things up — SuperDiva, a 20-episode competition ...

With its modern adaptations, the ‘phiran’ blends comfort and style, making it a trendy choice for various occasions while ...

Hania Aamir shared several new photos on Instagram of herself acing festive fashion in beautiful shades of pink, orange, and gold. See all the photos.