Personally, I’ve found that stick deodorants tend to last longer than deodorant sprays. Something about the way they grip the ...

IT’S heating up outside – the jumpers are going away and the summer dresses are coming out. But along with the arrival of the warmer weather comes something women around the world ...

Temperatures are finally warming up, and deodorant is again a nonnegotiable before leaving the house. But while people typically use deodorant just under their arms to ward off odors, brands are ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

Wild makes premium deodorants, lip balms, bodywashes and handwashes using plant-based ingredients, with refillable, ...

Unilever has confirmed its acquisition of British refillable deodorant brand wild, reigniting debate about whether buy-outs ...

Unilever has acquired the UK refillable personal care brand Wild. This strategic investment adds to Unilever’s portfolio of ...

Unilever's long-rumoured deal to acquire the Vauxhall-based eco-deodorant brand is believed to value Wild at £230m.

Finding a deodorant that actually does its job shouldn't feel like an impossible task. Some formulas smell amazing but leave ...