Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Temperatures are finally warming up, and deodorant is again a nonnegotiable before leaving the house. But while people typically use deodorant just under their arms to ward off odors, brands are ...

Unilever's long-rumoured deal to acquire the Vauxhall-based eco-deodorant brand is believed to value Wild at £230m.

Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – ...

Madness®, Dove Men+Care – the official personal care partner of Men's Final Four® – is reinforcing how care changes ...

The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

Unilever has confirmed its acquisition of British refillable deodorant brand wild, reigniting debate about whether buy-outs ...

That’s why deodorants with baking soda tend to keep ... If there’s one thing Dove gets right every single time, it’s how gentle their products feel on the skin, and their Invisible Dry ...