Mysore Sandal Soap saga is far more than just the latest celebrity endorsement to draw flak. It’s a textbook case of outdated ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

I don't know many kids who don’t love opening their lunchbox to find something chocolate tucked inside. Another chocolate ...

Learn how UK-based supplement brand, ARTAH, leverages ShipBob as their scalable, tech-driven fulfillment partner.

NBC Select connected with over 200 AAPI brands to confirm their ownership status. Below, we highlight a handful we think you should know about, many of which, like Pearl River Mart, are inspired ...

Williston, Vermont – Global products leader Bob Phillips, who made Elizabeth Taylor the first Hollywood influencer for White ...

Luxury Italian fragrance house Jusbox is dialling up the 1990s nostalgia with its latest launch, Sisters B4 Misters. The ...

One wrong political move can spark outrage, alienate loyal customers, and even lead to financial ruin. For business owners, ...

“We saw a brand drop and receive a lot of backlash over dirty sneakers,” said Sarah McLaren, head of the U.S. Dove Men+Care marketing deployment and engagement. “And we [thought] — we can get in on ...

Why buy three different products when one will do? The best whole body deodorants are designed to keep your armpits, feet, ...

Unilever has announced an £80m investment in fragrance production in the UK. The consumer goods giant intends to build a new ...