The ad shows a young man bragging at the gym about helping his mother wash dishes. Milind Soman then enters the scene, shows him a bottle of the black dishwashing liquid and says that now he can ...

In a recent war of adverts, Unilever took Bliss, owner of MAQ, to the Advertising Regulatory Board over a commercial that claims that MAQ dishwashing liquid is better than Sunlight Liquid. In the ad, ...