If the campaign sounds familiar, you can blame George Kittle: The San Francisco 49ers tight end kicked off the “Nothing On Your Roof” initiative when he (digitally) shaved his head to promote ...

The ‘Nothing On Your Roof 2.0’ campaign is intended to let audiences know how easy it is to stream DIRECTV without a satellite. Take me out to the…bald game? That’s the reimagined name of DIRECTV’s ...

Thomas Gryta is a former technology editor at The Wall Street Journal.