Procter & Gamble's scale and digital edge go head-to-head with Church & Dwight's focused brand play in the fight for ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

The platform is quickly becoming the go-to solution for scaling operations and customer experience in fast-moving markets.

Cyberway Information Technology Co., Ltd. (hereinafter referred to as "Cyberway") is a leading digital marketing empowerment ...

Staples industry are navigating a challenging consumer environment. Elevated living costs are putting pressure on household ...

Zepto launches 'Atom', a subscription-based analytics tool offering brands real-time, hyperlocal consumer insights. Aimed at boosting profitability, Atom marks Zepto’s entry into consumer ...

“Beauty startups may be able to leap on the latest TikTok trend, but they don’t have 80 years of market knowledge like Estée does,” says Kalindi Mehta, global vice president for consumer foresight, ...

The consumer packaged goods (CPG) industry is undergoing a transformation, marked by unprecedented growth across sales channels and a shift in the dynamics between manufacturers and consumers.

Opinions expressed by Digital Journal contributors are their own. The consumer goods industry is experiencing a monumental shift, driven by the adoption of artificial intelligence (AI) in supply ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Omnichannel Experiences: Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to connect with audiences. Digital platforms, AI, and ...