Assuming the link is still active, you may have already claimed your free dice. Generally, the game will pop up a message that says “This reward has already been claimed,” if that’s the case.
Often, the developers will share reward links during special occasions and in-game events. Sometimes, the developers will ask questions you can answer to get a dice roll link.
But it got a second bite at the apple thanks to the rise in popularity of roll and write titles, games where you roll dice and mark down something about the results on a scoresheet. The designer ...