Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

The chargeback process was originally designed over 50 years ago to protect consumers, but as e-commerce merchants will tell ...

Customer experience faced serious challenges during the pandemic. Now, there’s no looking back. Customers want it all, and really there’s no excuse for them not to get it. Digital, in-store ...

Digital transformation is racing across the business world with such vigor that it's impossible for companies not to stand up and take note. Mega-corporations and industries around the globe are ...

Processes accelerate an organization’s time to market, allow organizations to adapt to market changes, lead to predictable ...

Health insurance companies such as UnitedHealthcare and Florida Blue are increasingly leaning on generative artificial ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics.

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers.

1. What can you tell me about Pennsylvania’s new IT strategy? Two main things underpin our strategy. As the Office of Information Technology (OIT), we have to deliver for our workforce and make ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. The British are known for championing an orderly queue, but patience has its ...

LONDON--(BUSINESS WIRE)--Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing ...