Powered by deep learning, AI Personas frees advertisers from static audience targeting to reach untapped customers in real-time Cognitiv, the leading advanced performance partner powered by deep ...

Marks & Spencer now says customer data was taken during cyberattack that’s still crippling operations Last Updated: May 13, 2025 at 5:55 a.m. ET First Published: May 13, 2025 at 4:04 a.m. ET Share ...

Developing client personas can help maximize marketing and business development resources as well as boost profitability by bringing in more and better (and perhaps better paying) clients.

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper from Silverpop, an IBM company, shows how customer ...

Define who your target customer is based on who would purchase the company's products or services. Identify the common age group, gender and occupation to get a generic persona.

Actionable AI: How Newell Brands Built Customer Personas - 06/21/2024. You can't read any marketing publication without AI being one of the top new trends to watch in 2024.

The U.S. food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in sales in 2021. To stay competitive, retailers need to create and maintain ...