The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
How a Twilight lookalike contest could save this Claremont movie theater
The building blocks of appealing to younger audiences involve meeting them where they are, which is online for Gen Z and ...
avinteractive.com15h
World-first holographic DOOH ad network launched in US
Hologram Media Network (HMN) has launched the world’s first always-on holographic advertising network, built in collaboration ...
Tech Tactics: Algolia’s Nate Barad on Personalizing E-Commerce with AI-Driven Solutions
In this Q&A, Nate Barad discusses how Algolia helps fashion brands make more informed decisions and enhance customer ...
Napa Valley Register5hOpinion
Kevin Courtney, Napa Journal: Going wild during dry January
The call of the wild overwhelmed me in January. I gave every tree and shrub in our yard a haircut, a rainy season task that ...
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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...