Loyalty programs are no longer confined to a one-size-fits-all model; these initiatives now ... toward sustained customer loyalty. We’ve already seen a significant shift from generic loyalty ...

Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...

I N HIS BOOK, Kaizen, Masaaki Imai, a Japanese management consultant, explains that customer satisfaction and loyalty depend ...

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

Anand said the program has been "essential to our ecommerce model" and that it keeps customers returning, helps them track customer preferences, and drives sales. "Our loyalty and rewards program ...

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

Five Below, Inc. FIVE focuses on offering affordable, trendy products to drive customer loyalty and sales. Its strategic store expansion strengthens its market presence, while operational efficiency ...

The closed-loop rewards model ties loyalty points to future purchases from the same retailer and manufacturer, strengthens ...

Banks’ customer experience (CX) and customer loyalty are expected to continue ... Clarke also sees a new deposit model ...