Those insights should resonate with all CMOs who want to have their marketing teams be more customer-focused. It takes time and discipline. It sometimes costs a lot of money. And it requires skills to ...

What do they not want? How do we calculate the value of our best customers? How can we improve the customer experience and increase that value?” Customer-centric thinking rewrites the old rules ...

Think status go, rather than status quo. It goes without saying that customers are the lifeblood of any company ...

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

But you first focus on customer benefits, and only later do you put your attention on the critical product aspects that are necessary to provide those benefits, because doing it in that order helps in ...

Customer experience is even more important in today’s dynamic environment with countless changes accelerated by technology Its business model is driven by strategic priorities focused on responsible ...

"We want a kind of a customer focused environment where the customer feels relaxed. Not like a traditional store, more modern kind of like an Apple store would be." ...

Genesys®, a global cloud leader in AI-Powered Experience Orchestration, and Teknowledge, a global company providing expert ...