After a decade of soccer coaching success at Lethbridge Polytechnic — and spending countless hours driving from his ...

E.l.f.'s new "thirst burst" hydration drops are here to make you so dewy that morning flowers will get jealous. View Entire ...

A gentle shampoo removes dirt while keeping moisture locked in. Use sulfate-free products for soft, bouncy curls. Here's all ...

Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We asked hairdresser experts how to make managing manes that little bit easier, and how to get the haircut you want.

Sleep in a silk bonnet. I recommend using a bonnet with a drawstring which can adjust tightness so it doesn’t slip off while ...

Celebrity stylist Kim Kimble previously told Bazaar that, ultimately, the best braiding hair to use is one that seamlessly ...

Rapper, songwriter and singer Doechii is a real beauty chameleon. Here are her best looks, how to recreate them and where to ...

Gonzales recommends incorporating a skin corrector into your makeup routine, like this one from Bobbi Brown, because they ...

Curating the perfect haircare routine for naturally curly hair can be overwhelming at first — but you don’t need a ton of ...