Michelin North America Inc. rolled out its new e.Primacy All Season tire with a pledge: better efficiency, quieter rides.

The Continental is devastatingly good, nailing an average lap time of 68.7sec, almost two seconds a lap faster than the Bridgestone and over two seconds a lap faster than the Michelin, and it ...

Consumers can enjoy the benefits of two different Michelin innovations within the e.Primacy All-Season tire. Cushion Guard, which is built with a soft, cushioning layer of rubber between the tread and ...