WASHINGTON (Reuters) - U.S. manufacturing was steady in February, but a measure of prices at the factory gate jumped to near ...

Economic uncertainty pressures marketing budgets. CMOs must prove ROI while adapting to inflation, changing consumer behavior ...

As consumer electronics evolve, will firms respect privacy while pushing boundaries, or will users be forced to trade in ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5% ...

The new measure will be effective March 1, the president said. Since 2023, Indonesia has required all resource exporters to keep 30% of the proceeds from every export with a shipping document ...

Not 20 yet? You might not be able to enter this McDonald's.

BOSTON, Feb 11 (Reuters) - A federal judge on Tuesday rejected a challenge by a group representing automakers to a Massachusetts voter-approved measure that expanded access to vehicle data and ...

Consumer sentiment drops to seven-month low ... expressed a more dour view of their economic situation, with their measure of sentiment the lowest in three months. "The decrease was pervasive ...

The measurement tasks involved in evaluating generative AI (GenAI) systems are especially difficult, leading to what has been described as”a tangle of sloppy tests [and] apples-to-oranges comparisons” ...

Manufacturers of consumer goods, such as electronics and two-wheelers, plan to increase production of entry-level products following income tax benefits in the budget. These benefits are expected to ...

The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ... and broadband-connected TVs gain more consumer acceptance, audiences are increasingly ...