The companies most dependent on advertising could see revenue fall by as much as 4% as tariffs crimp spending, Citi Research ...

Consumer sentiment fell sharply in April for the fourth straight month as the trade war has fueled worries about the health ...

Everything from apparel to wine is in Trump’s crosshairs. And low-and-middle-income Americans will face the brunt of the ...

The California Avocado Commission has launched its consumer advertising program for the 2025 season, evolving from last year.

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

For some University of Wisconsin-Stout students, creating an integrated consumer campaign is all about knowing your audience. Carly Kauffman, an undergraduate student at Stout, said her campaign, ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...