President Donald Trump's newly imposed tariffs on imports, including automobiles, textiles, technology and housing materials, ...

Studios will begin their upfront talks with media buyers in the coming weeks — with billions of dollars at stake — right as major advertising buyers are reexamining their budgets amid global economic ...

Tech stocks were pummeled Thursday following President Trump’s earlier tariff announcement, a sign of how vulnerable the sector is to a possible recession as well as to higher prices on everything ...

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

Most media and entertainment companies aren't directly affected by Trump's new tariffs plan but could suffer from a resulting ...

U.S. companies had billions of dollars in value wiped out after President Donald Trump slapped sweeping tariffs on foreign imports. Virtually every sector suffered big losses Thursday as U.S.

Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say? The post How ...

In 2004, rofecoxib (Vioxx), widely promoted as a pain reliever, was found to increase the risk of serious heart problems. In ...

The modern consumer demands meaningful, seamless and personalized shopping experiences. Are you ready to give it to them?

One thing to note: You can't currently redeem points for joint JetBlue-Icelandair itineraries — it has to be all JetBlue or ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Your location, your health and your driving are all under constant watch to power the advertising machine. But now, they’re ...