Everything from apparel to wine is in Trump’s crosshairs. And low-and-middle-income Americans will face the brunt of the ...

The California Avocado Commission has launched its consumer advertising program for the 2025 season, evolving from last year.

AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to ...

Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say? The post How ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...