Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Ask nearly anyone with any kind of tenure in the design industry about Established & Sons, and their first response is likely ...

Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions ...

Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s ...

Rejecting the notion that design is ‘dead,’ Pentagram partner Natasha Jen says that it has instead fallen victim to a monoculture of metrics. Now is its moment to reclaim what it does best – ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini and bringing design closer to the strategic direction of the business.

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

TOKYO, Mar 20, 2025 - (JCN Newswire) - - Hitachi, Ltd. (TSE:6501, "Hitachi"), today unveiled a bold new brand design that reflects the company's transformationto what it calls "True One Hitachi ...

My company and I have had the opportunity ... digital options and fleeting brand loyalties, financial brands that embrace the dopamine design approach can reimagine the way people perceive ...

like a rear windshield and the brand’s long-standing “leaper” hood ornament. It’s an unconventional design for a company that is looking to reinvent itself, wholesale. The morning after ...