While you never technically need an excuse to go to Ulta, I'm about to give you a great reason to head to your local store ...

With summer fast approaching, I wanted to dedicate a post to my go-to summer outfit: casual summer dresses and white sneakers ...

Bid adieu to dark circles, redness and spots! These concealers and color correctors below 500 are cheap! It is simple to ...

From limited-edition scented moisturisers to dreamy eyeshadow palettes, discover the products our beauty writer is raving ...

Renowned makeup artist John Stapleton readies his longtime friend using new and favorite makeup products from MAC Cosmetics ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

In case you missed it, take a look back at 9 of the best celebrity beauty moments from the week: Solange, Laura Harrier, and more.

Eyeshadow is a key element of eye makeup that allows you to express creativity, enhance your eye shape, and elevate any ...

Inspired by viral professional color analysis tests, e.l.f. Cosmetics has created the e.l.f.nalysis tool to find your season ...

It’s clear that people are getting bored of “natural” and are beginning to express themselves again with makeup. We’re ...