O nce upon a time, brands had guts. They dared to be weird, wild, colourful. Logos had serifs. Packaging had personality.

A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

Speaking to CR last year, Watts said he hoped the company’s technology could help brands reduce waste by allowing them to produce products in smaller runs and offer personalised experiences that go ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...