PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before. They are growing in popularity due to newer generations' more health-conscious approach and attention to ingredients in the products they consume.

Ellsworth developed Poppi – then known as Mother Beverage -- in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with