Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

Texas A&M boosts its motorsports presence in NASCAR and INDYCAR, featuring its logo at major races and sponsoring drivers ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

FBIF2025 is expected to have 200+ speakers and juries, 7400+ industry guests attending the conference, 300+ channel & brand ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

The walls feature racing memorabilia that nods to the famous speedway nearby. It creates a uniquely Indiana atmosphere that feels authentic and welcoming. Their ribs arrive at your table with a ...

“The North Star” sandwich takes that same celebrated chicken and elevates it with house-made marinara, parmesan, and ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The approach ...

This achievement is a step forward in the company's Mission 2025 commitments. Coca-Cola makes bold change to iconic bottles — ...

The pioneering novelist and poet, who championed avant-garde practices, continues to inspire contemporary artists and writers ...