PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Flowerbomb by Viktor & Rolf. Sweet, warm and yet not too floral, the posh perfume has amassed a cult following since its ...

Talent often blinds us. When someone captivates us on screen, stage, or court, we tend to focus on the range of their voice, ...

Madonna’s ability to adapt and evolve her style has kept her at the forefront of fashion for decades. Her fearless approach ...

In the core fragrance category, Chance, Bleu de Chanel and Coco Mademoiselle all underperformed, impacting growth. New scents ...

Ananya Panday is French fashion brand Chanel’s first Indian ambassador and fans are celebrating. Her mother Bhavna Panday ...

There’s something to be said for an olfactive uplifting, too. Bright, fresh, optimistic—these were the notions Chanel’s ...

Get to know the latest feel-good scent in the family, Chance Eau Splendide. What makes a beauty product transcend all others?

In a conversation with Sigma CEO Kazuto Yamaki, we talked about the philosophy of 'beautiful foolishness' and the design ...

TikTok’s favourite summer scent, Sol de Janeiro’s Brazilian Crush Perfume Mist, is a beach holiday in a bottle. The perfect ...