There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.