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In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.
Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
Some people tell me the last times a consumer products company generated worldwide buzz with a “disruptive” new offering was when Coca-Cola introduced “New Coke” in 1985 – a failure of epic ...