Forty years ago, on 23 April 1985, Coca-Cola decided to change the secret formula of its fizzy drink, in a bid to be market leaders. They launched a new flavour called ‘New Coke’. But, after a public ...

Preeti Nayar of Universal Music Group emphasizes that music is now central to brand storytelling. She highlights how ...

"Me at the zoo" was the first video uploaded on YouTube 20 years ago today. The site has since seen Justin Bieber, "Gangnam ...