The Lehigh Valley IronPigs are concerned about a proposal to build an elevated athletic stadium at neighboring Executive ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in ...

The manufacturer of Powerade and Sprite is in advanced talks about a multimillion pound deal to regain its status as the soft ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...

Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.