Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

A new study by the Global Risk Advisory Council has highlighted AI misuse and an association with the Tesla CEO as the ...

Kantar, the world’s leading marketing data and analytics company today reveals the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, ...

Such was the scale of the original campaign that in 2014 Coke claimed its Share a Coke ads had been seen by 94 ... in different forms has been a focus for Coca-Cola over recent years. For example, ...

Porcshe Moran is the founder of PRN Media and a co-founder of HER magazine. She has 10+ years of experience as a journalist. Robert Kelly is managing director of XTS Energy LLC, and has more than ...

While we aimed to increase volume share YOY, we had a problem no one in the world faced. Coca-Cola created the Christmas advertising playbook (from Santa to togetherness), but today our competitors ...

Coca Cola's ad comes just days after Lidl has rivalled the billion dollar company by introducing its very own red truck for Christmas. The supermarket chain has long been known for cheekily ...

The association was designed to boost Coke's sales during the winter months, which it duly did. Coca-Cola Christmas ads have been a mainstay of the holiday season ever since. It may surprise you that ...

AI-powered entertainment studio and management firm GRAiL has been launched by ad exec/filmmaker Davide Bianca and ...