We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

A new study by the Global Risk Advisory Council has highlighted AI misuse and an association with the Tesla CEO as the ...

While we aimed to increase volume share YOY, we had a problem no one in the world faced. Coca-Cola created the Christmas advertising playbook (from Santa to togetherness), but today our competitors ...

Elon Musk and AI are two things a lot of people would probably like to see less of in the news, so I apologise for adding to ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

Related: The Massive Thrift Store in Oklahoma that Takes Nearly All Day to Explore Related: The Massive Antique Store in Oklahoma that’ll Make Your Treasure-Hunting Dreams Come True For those with a ...

That’s the experience waiting at Palmetto Peddlers Antiques Mall in Florence, South Carolina – an unassuming wonderland that ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

When Coca-Cola fully took control of BodyArmor in 2021 ... a tweaked logo and its largest-ever advertising campaign. The splashy ads feature athletes like NFL player Joe Burrow and WNBA star ...

In the consumer goods space, few rivalries are as iconic or enduring as the one between The Coca-Cola Company KO and PepsiCo Inc. PEP. These two titans have been battling it out for more than a ...

Coca-Cola's strong financials can enable it to do well even if economic conditions deteriorate. The company's operations are vast and flexible and can adapt to changing market conditions.