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Chief Marketing Officers and CEOs May Be Misaligned. Could a Field Trip to a ‘Festival of Creativity’ Bring Them Closer Together?
A new McKinsey & Co. study finds that CEOs and their chief marketing officers are becoming increasingly disconnected, and the gap between CEOs’ and CMOs’ perceptions of the marketing function appears ...
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Some UAE Firms Offer Tuition Funds, Gifts To Employees As Benefits, Talent Retention
From college funds for employees' children to personalised gifts that mark life milestones, some UAE companies are moving ...