The Chambers Academy JV and Varsity Cheerleaders recently attended cheer camp hosted by the Universal Cheerleaders Association at Troy University. Thirty-three teams all from AISA member schools spent ...

Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: ...

The Dallas Cowboys Cheerleaders truly are often imitated, never equaled—a point proven when the 36-member squad received a ...

Cheerleading has got Netflix viewers in a chokehold right now as the second season of America's Sweethearts: Dallas Cowboys ...

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes ...

Varsity Spirit, the U.S.-based cheerleading company owned by Varsity Brands, has officially launched a professional ...