The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

Starting at 5 p.m., the popular coffee chain will be offering customers a color-changing spoon reminiscent of cereal box toys. The spoon will have the ability to change from white to a shade of ...

Jada Toys is taking the cereal game to new levels with their newest Kellogg's Frosted Flakes Tony the Tiger 1/12 Figure ...

Few cereal icons are as famous as Tony the Tiger, who has graced the boxes of Kellogg’s Frosted Flakes for decades, and now ...

Lerner’s idea was to have big breakfast-food companies include Silly Face Man (its original name) in cereal boxes as a giveaway toy. Back then, no kid would consider choosing a cereal that did ...