The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how ...

In further, flagrant fire sign fashion. W.K. offered a free box of cereal to women who winked at grocers, and the Corn Flakes mascot is an unapologetically loud rooster named Cornelius.

Supporting Alpen’s new packaging design, the film follows the shaggy red mascot as he talks through his past endeavors, working for every type of cereal brand imaginable. The aim is to position ...

StarKist is not the only brand looking to make use of election-themed marketing. General Mills also ran a campaign to let users elect their favorite cereal mascots to the presidency (see story). Seven ...