Children today do not know the joy of opening a cereal box and finding a free gift inside Almost every box used to come with ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that ...

General Mills unveils Fantastic Four cereal boxes July 25, blending Marvel heroes with classic mascots. Limited collector's ...

Starting in July, four different boxes of General Mills cereal will have the characters from Fantastic Four: First Steps on ...

General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special ...

Post unveiled a cereal mascot that did less to inspire big sales with kids and more to do with haunting people's nightmares.

To A T is a quirky and charming story about an underexplored topic; if only the act of playing it were a little more fun.

Children's breakfast cereals are getting saltier and sweeter, with new products showing higher fat and sugar but lower ...

A new study suggests that many kid-friendly breakfast cereals are slipping in nutritional value, with more fat, sugar and ...

Inspired by a lunchtime pizza, Bandai Namco’s bright yellow mascot has endured remarkably since he first started chomping 45 years ago. From Saturday morning cartoons to cereal, pop songs to pyjamas, ...

Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most ...

This is the moment a student surprised her friends by revealing she had been the college mascot for over a year. Aly Erario, 22, revealed her secret identity to her closest friends on their ...