Children today do not know the joy of opening a cereal box and finding a free gift inside Almost every box used to come with ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that ...

General Mills unveils Fantastic Four cereal boxes July 25, blending Marvel heroes with classic mascots. Limited collector's ...

Starting in July, four different boxes of General Mills cereal will have the characters from Fantastic Four: First Steps on ...

General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special ...

Post unveiled a cereal mascot that did less to inspire big sales with kids and more to do with haunting people's nightmares.

To A T is a quirky and charming story about an underexplored topic; if only the act of playing it were a little more fun.

Children's breakfast cereals are getting saltier and sweeter, with new products showing higher fat and sugar but lower ...