BLOOMINGTON, Ind. – This week, Hoosier The Bison joined the pantheon of Big Ten mascots as Indiana officially announced his rebirth.

If you ever walked the halls of Lafayette High School, chances are you remember the lion. Not a mural or a logo—but a ...

Post unveiled a cereal mascot that did less to inspire big sales with kids and more to do with haunting people's nightmares.

that seems like a good idea,” or when we’re subjected to an extended funeral scene in which a grieving widow doesn’t understand why all these breakfast cereal mascots are mourning her husband.