But the very first cereal mascot is different than all the rest ... Color was added to the logo in 1957, and what we see on boxes today is similar to what it was then, with small updates to ...

There comes a point in life when it’s time to swap sugary cereals for more ‘grown-up’ varieties, like muesli. Embracing this more considered approach, Alpen has rolled out retired mascot ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...