Standard, industry-wide approaches like STIR/SHAKEN highlight the strength of a phone number. Because dozens of carriers and ...

Creative for the campaign features different humorous takes ... they are sent back a message welcoming them to Starbucks’ summer SMS and MMS program. At the time of press, Starbucks has sent ...

Cereal giant Kellogg Co. is running an MMS campaign to promote interaction with its cereal brands and get people to use its recipes. "The Big Bake" campaign is running all across Britain and Ireland.

MMS' Content Solutions Director Elie Raad speaks to Campaign Middle East about how brands can resonate better with audiences during Ramadan.

Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products. The French brand worked with mobile agency Phonevalley to promote the launch of "Combleur ...