The U expands branding and licensing revenue, protects trademarks and boosts retail sales with Unrivaled Teamwear partnership ...

New York Liberty star Sabrina Ionescu was already a basketball institution long before her signature sneaker ever hit the ...

The University of South Carolina Aiken faced an onslaught of criticism this fall after a rebrand that a number of community ...

City of Detroit, NCAA and Michigan State dignitaries on Friday unveiled the official logo for the 2027 Final Four, as men's college basketball's grandest showcase prepares to return to downtown ...

The newly unveiled logo celebrates Detroit's heritage with local street signs, auto tags, industrial themes, and a basketball/vinyl record graphic that nods to Motown's music legacy.

The NCAA announces Final Four hosts in four-year cycles. Las Vegas, Indianapolis and North Texas will host the event in 2028, 2029 and 2030 respectively. MSU will serve as host of the 2027 edition in ...