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India's Sony Yay! Launches ‘CID Squad' as Part of Strategic ‘HUB' Expansion: ‘Anime for All' (EXCLUSIVE)
Indian kids channel Sony Yay! is set to introduce "CID Squad," a first-of-its-kind animated investigative thriller that reimagines India's iconic "CID" franchise for a new generation. The project ...
AFAQS14d
Sony YAY! introduces CID Squad to widen audience base
The channel, which currently serves children aged 2 to 14, is now aiming to also target individuals aged 15 to 35. To this end, it has launched a new title: CID Squad, an adaptation of Sony ...
Exchange 4 Media17d
Sony's CID on Netflix: Can this partnership crack the revenue code?
According to industry sources, CID continues to air on Sony TV and SonyLIV while also streaming on Netflix. This multi-platform distribution strategy ensures that Sony retains its core audience ...
Variety16d
India’s Sony Yay! Launches ‘CID Squad’ as Part of Strategic ‘HUB’ Expansion: ‘Animation for All’ (EXCLUSIVE)
Indian kids channel Sony Yay! is set to introduce “CID Squad,” a first-of-its-kind animated investigative thriller that reimagines India’s iconic “CID” franchise for a new generation.