In its efforts to sell its struggling national airline, Pakistan has received expressions of interest from five parties, ...

Our profession truly seems to have gone from famine to feast in an accelerated timeframe, but this new abundance also requires a very different game plan to win.

A 21-year-old former student opened fire inside his school in Austria’s second-biggest city Tuesday morning and killed 10 ...

Abstract: Buyer Persona help business in setting targets, marketing strategies and decision making through the use of information technology. This research found that there has been no research ...

Remember, your buyer persona is a living document. Refine it as you scale, learn more about your market and your customers to ensure it continues to be a valuable asset on your path to success. Angel ...

The goal here is to create buyer personas (or customer avatars ... You should treat it as a living document that evolves with your audience’s needs and business goals. Regularly reviewing ...

Think of your buyer personas as living, breathing documents: as your company changes, so should the way you approach certain customers. Make sure when creating these customer profiles that you give ...

The sad truth is that most startups have no clue about their buyers’ profile & buyers persona. A buyer persona is a fictional representation of your ideal customer; a buyer profile represents ...