Popl, the leader in the digital business card space, has announced a bold new rebrand and transformative shift in market ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

When Brandon First unveiled its new logo and tagline Thursday afternoon, applause erupted from local businesses and ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

John Pritchett, Powell's Groups of Companies senior director of retail, is looking forward to incorporating the government's ...

TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ — GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Hellmann's ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal's “When Harry Met Sally” characters at ...