TikToker and makeup expert Brittany Cale revealed that a color typically used on Emma Caulfield on the set of Buffy the Vampire Slayer: Mac’s See Sheer. Described as a “grapefruit pink,” See Sheer is ...

Foodie beauty moments like butter skin and blueberry milk nails have taken the cake for some of the most viral looks of the ...

If you buy something through my links, I may earn a commission.This ribbed knit sweater set is comfy and cute: my favori ...

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

Finding the best nude lipstick that flatters your skin tone can be a game- changer. Whether you prefer a soft beige or a rosy nude, we’ve rounded up perfect nude picks for every complexion.

The retro lip color also happens to be the ultimate multitasker. “A perennial favorite of mine. I wear it alone or as a base to tone down colors I like but are too bright for my complexion,” said one ...

Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

Want to glam up your beauty game? These Bollywood-inspired makeup looks are perfect for turning heads and adding that starry ...

The pioneer of “no-makeup” cosmetics and founder of her eponymous brand and Jones Road on why overthinking ruins a simple ...

The Game Beauty Street Fighter 6 makeup collection consists of pieces that are bright, vivid, and true to characters they ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Discover 5 vibrant lip shades that lift tired faces instantly, adding glow and energy to dull skin with just one swipe of ...