Director Jerry Mitchell’s sing-and-smile-along musical opens in New York, vastly improved from its Chicago tryout and starring the talented Jasmine Amy Rogers as Betty Boop.

Following on the high heels of the 2023 hit film "Barbie," "Boop! The Musical" likewise aims to remake and rebrand another dated pop character for contemporary times and audiences. Unlike Barbie, who has had a ubiquitous cultural presence for decades,

The It girl with the spit curl looks great for 100, but her Broadway musical, which feels like one big merch grab, is boop-boop-a-don’t.