A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

8. Stay ahead of industry trends. A good PR team always has its finger on the pulse of industry trends. Staying ahead of industry trends allows businesses to remain competitive, anticipate shifts in ...

Passport explains how the Trump administration's new U.S. tariffs are shaking up e-commerce and affecting brands, and ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

"For retailers to meet their sales objectives, they will need to earn a significant share of an increasingly limited consumer spend," says Van Ullen. "As shopper wallets tighten and marketer budgets ...

A branded newsletter is a proven way to engage audiences—a powerful owned media channel that can cut through the noise, drive ...

Your audience might be coming from a chatbot. Learn how to get your brand cited where it matters. Here’s how to show up in AI search results.

Discover the latest trends and challenges in brand protection, from advanced brand monitoring tools to blockchain technology and AI-powered threat detection.

Welcome to the Reitmans Canada Limited Fiscal 2025 Fourth Quarter Earnings Call. After management's remarks, this call will include a question-and-answer session, at which turn you will be able to ask ...

Asahi Super Dry, the premium Japanese beer popping up in Asian restaurants and a growing number of pubs across Europe, has ...

The 2025 whitepaper from License Global highlights the brand licensing agents that are facilitating consumer product growth ...