Swiss watchmaker Ba111od offers the precision of a tourbillon and the beauty of an onyx open-heart dial for much less than ...

They're not designing products. Much like the best rebrands, they’re designing desire. And they’re not alone. Take ...

Decode 10 hidden secrets lurking in famous brand logos.

PEOPLE are being left shocked after discovering the meaning behind the ice cream brand Häagen-Dazs.  If you have ever assumed that it was named after its founders or that it is a Swedish, ...

Similar to the recently released S14 Plus, Yeedi's new M14 Plus robot vacuum improves its anti-tangle feature and mopping ...

When buying a car – especially a used one – it’s crucial to find out if it has been in any accidents. Hidden accident damage ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

Arm has decided to signal what application its CPU cores will be used for, with new brands for PCs, smartphones, cars and ...

Honda has plans for a new all-electric lineup to debut in 2026 with a retro-futuristic "H" badge on the nose. We expected ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

add in the low cost and it is an outstanding value." Cheese balls are a light and airy snack that satisfies a craving, but you don't need to go with an expensive name brand. According to shoppers, H-E ...