How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

In a media roundtable, new Aston Martin CEO Adrian Hallmark laid out his plans for the brand. Essentially, more model ...

These days, cars don’t really stay on sale for a decade before being replaced, but the previous generation Triton was in ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.

The retailer describes the new look as “a comprehensive brand refresh that reflects its evolution,” but many beg to differ. According to the company, one of the key features of the “refresh ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...

In addition to finding his niche with the Heat over the past two seasons, Jaquez has carved out a place for himself with Jordan Brand. The former UCLA Bruins guard signed with Jumpman during his ...

Give your award certificates the polished look they deserve—and make sure they meet the UB brand standards—by using one of the templates below.